Happy New Year to all our members January 2022
Happy New Year to all our members,
2021 has come to a close and 2022 has us all climbing up the motivational ladder, inspiring us to be better in all aspects of our lives. This not only includes being better for our health, family & friends, but also in our careers & the businesses we manage on a day to day basis. The first step in moving forward, is implementing a Business Plan for your pharmacy. This is where your BIGGER goals will be split up into smaller steps creating a pathway that leads to achieving those goals. In the end, this pathway will be your road to achieving what YOU want.
- I want to run an instore competition for my patients.
- Either a hamper, SPA day voucher, or electronic device (Bluetooth headphones, tablet etc.) – This will depend on your Target Market.
- I want to collect customer data.
- I want to get feet in the door.
- I want to create awareness for my pharmacy.
- Set up – Pharmacy Manager (Sorting prize, Social Media & Printed Marketing, staff incentives)
- Sign-ups – Front shop staff (Getting patients to complete a form with each purchase)
- Completion/Execution – Pharmacy Manager (announcing winner, concluding staff incentive)
- I want to run this competition every 3 months.
- Therefore announce winners: March 2022, June 2022, September 2022 & December 2022.
- Competition plan & set up done in these months: January 2022, April 2022, July 2022, October 2022.
Work on a 3 month budget to see cost of an affordable competition. (Include gift, incentive prize & marketing costs)
Get posters & sign up forms (add disclaimers & details e.g. “Follow us on Facebook to see the winner announcement”)
Set incentives for staff who sign up the most patients.
Add T&C’s e.g. Customers have to do an in-store purchase, e.g. spend over R50.00, Front-shop items only etc.
Contact WeCare team members to get social media posts or communicate to your current customers through collected email addresses & cellphone numbers.
If you have any questions, contact your WeCare CSR or Business Centre
agent to help you get started for the new year.
For more information, call us: 087 802 2621
📣 Email: email@example.com
🌏 Website: we-care.co.za