With over a HUNDRED New Members joining our Network since January this year, 2017 has been “The Year of the WeCare Pharmacy.” The year has flown by and there’s so much to talk about. I know it means that these Newsletters tend to become very long, but it really is worth a read. To make it easier, I’ve split everything into two letters.
IN PART ONE, I’LL BE TALKING ABOUT:
// The Future of Pharmacy is MOBILE
// Pharmacy Owners Business Training goes ONLINE
// Loyalty re-launches a GREAT SUCCESS
// Frontshop Staff Training videos a FIRST
// Merchandising help is at HAND
HOW WECARE HAS GROWN IN NUMBERS
The numbers speak for themselves and there are good reasons for the increase in member retention and new memberships. For one, we put every effort into improving and enhancing all our current services, with even more in the pipeline for 2018
The future of pharmacy is MOBILE, MOBILE, MOBILE
More than ever, our members are making use of the WeCare tools and are seeing value through tangible results in their stores and bottom lines.
We’ve seen an amazing increase in mobile number collection, as pharmacy owners begin to realise that SMS and mobile is the future. Soon will be the only way to bring your customers back and you don’t want to be left behind!
Because there are more SMS messages being sent, we were able to re-negotiate the price of SMS credits to just 25c, half of the original price! It would be crazy not to use this marketing tool. Everyone, and I mean EVERYONE is on mobile phones, regardless of age or social standing.
Check out this video by internet marketing specialist Gary Vaynerchuck. He points out that it’s not just the young people addicted to their mobile devices, even the oldies are texting, WhatsApping and Facebook stalking now!
Pharmacy Training goes FULL CIRCLE
We always have a theme for our training, and the goal of Our Pharmacy Owner’s Business Training this year was to share our best “recession-proofing strategies.” What do we mean by strategies? It is a lot less complicated than it sounds. Simple things, like regular staff meetings. If you don’t tell your staff what your goals are, how can they possibly know?
So the material was new, but the REAL difference with this year’s training was that more than 50 people logged in from all over the country. They didn’t even have to leave the house to benefit from the event!
There were a few comical moments (it was, however, our first attempt) but the feedback is positive. We even had one member log in and listen from her car! Now that’s productive road-tripping
This is another first for us and for independent pharmacy in South Africa and an important step for you. We know just how busy running a pharmacy can be. Attending these events online means extra time to spend with the family instead of driving to a venue.
Pharmacy owners will be able to easily watch future sessions in the comfort of their homes, or gathered around a screen at the pharmacy with all the staff. The more people that watch, the greater the impact on your business.
Attendees described the training as “first-class” and “the best they had been to.”
It’s here! Frontshop Staff Training “ON DEMAND”
Over the years, we’ve had countless requests for front-shop staff training. Yet, this always proves to be a logistical nightmare.
Following the same thinking as the Business Owner’s Training, we are looking to minimise downtime in your pharmacy and still provide much-needed training for your staff.
We quickly mobilised to create our first Video Series for Frontshop Assistants. This was a no-brainer, after all, most people know how to watch a Youtube video!
As I type this letter, the first in a series of six videos is now available online. Each video is about 20 minutes long. Check it out by clicking the image above and use the PROMO CODE WCMU.
Even better, get your staff into a “huddle” to watch it first thing in the morning, it’s a great way to kick off the day with the right mind-set.
After each video, there’s a quiz to fill in. On completion, staff members registered will receive a Certificate of Completion from WeCare.
Loyalty re-launches, a GREAT SUCCESS
With all the biggest and most successful retailers running a loyalty program, we wanted to give our members the same competitive edge. We launched our first loyalty system in October 2015 and with 250 pharmacies now running loyalty, they have not looked back.
Some of our very creative members are signing patients up in their clinic and using the loyalty card to track these patients. Others are signing patients up at the dispensary, and then swiping the card for instant profile lookups.
We’ve relaunched loyalty for our members who needed a boost and because we’ve had a lot of practice, these launches are just outstanding. You can get suppliers on board, offer free health checks, spot prizes and our ROM’s will even come and Braai some Boerewors rolls with you!
If you would like us to come and re-launch your loyalty or if you don’t have loyalty, contact Chantell at the Business Centre and book your launch or re-launch day!
Merchandising help is at hand
We hired our first merchandiser in Gauteng, just over a year ago (as a proof of concept). If you have already been lucky enough to have Mape in your store, you’ll know how fast and how well he works. The bonus is that he also trains your staff in store on the go.
After the resoundingly positive feedback, we have just taken on our second merchandiser, and by the end of the year we would like to have a third working in Cape Town.
Add to that is the WeCare Merchandising Pack. This was aimed at moving away from traditional “star” price flashes written in koki pen, with something more current and professional. The current pack has sets of price flashes, promo bubbles and aisle indicators and we can suggest a “starter pack” to get you going.
We initially had some teething problems with the suppliers of these products, so we’ve shopped around and now have a few options to ensure quicker and better delivery. If you would like to see what’s available, ask your ROM to show you the sample pack.
That’s it for this edition of the WeCare Members Update. We’d love to hear your feedback (good & bad) on any of the bits and pieces mentioned in this letter. Please reply to firstname.lastname@example.org and let us know your thoughts or drop us a call on 087 206 2621
In the next edition, Rhain and Heine will discuss some BRAND NEW automated reports in the WeCare App, our two Clinic systems and our two FREE ordering systems.
Mandy Hoffeldt | National Marketing Manager
Tel: +27 12 667 0300
28 Alexandra Road, Doringkloof, Centurion 0157