WeCare UNVEILS its Merchandising Strategy for
Ask yourself this question: If YOU were shopping in YOUR OWN Pharmacy – Would YOU be enticed to buy the products on your shelves?
The hard truth is that in today’s retail environment, everyone is competing for your customer ’s attention. There are more choices out there for consumers than ever before. So how will you stand out? How will you encourage people to buy what you’re selling?
An untidy and poorly maintained front shop creates a bad impression, turns oﬀ customers, and puts you at risk of losing sales. Simple things like the way you pack your shelves speak volumes about your attitude to your business and your customers.
Introducing the WeCare
WeCare has always been about making your job easier and taking some of the everyday tasks oﬀ your hands and that’s why in the past 6 months we launched the WeCare MERCHANDISING SERVICES. There’s so much to tell, where to start…?
Firstly, we’d like to tell you about the newest member of the WeCare Team, a top of the range, large format Roland Printer, capable of printing almost anything, from vibrant in-store posters and banners to eye-catching category indicators and shelf talkers to help create the best possible shopping experience in Your Independent Pharmacy.
We’ve also installed a precision cutter that makes the cutting of any shape a breeze – from square stickers to round price ﬂashes, even “squircle” wobblers can be printed and cut to spec in no time. We can now print and cut high quality merchandising material, super-fast, to your individual pharmacies needs and all at a competitive rate for our members.
All these items and many more are available for order in our BRAND NEW WeCare Merchandising Catalogue.
I know you’re already thinking, “I don’t have the time and resources to put all this fancy print work into my store!” Well, that’s where our merchandisers will weave their magic in your front shop! If you’re in the Gauteng and outlying regions, you may already know Mape and Daniel, the two dudes wearing the “WeCare at Work” vests who are rapidly sweeping Independent Pharmacy clean, re-packing and re-merchandising shelves, putting up shelf strips and even training pharmacy staff on how to maintain the standard they set.
They do all this FREE as part of the service
offered by WeCare to our members.
We’ve had some amazing feedback from the pharmacies
they’ve visited and worked with:
“Merchandising was done – Great work! Shelves are well packed and products are all visible with stock rearranged according
to a product name. Thank you for the great training, call again please!”
– Tintswalo from Moutsiya
“Once we started using the WeCare merchandising pack with the tips and tricks Lis shared with us, we started noticing an increase in sales of products especially where the “Sale”, “Save”, “Great Value” signs are displayed. Lis has now started
a regular training program with my staff to go over the new merchandising techniques. My staff seem happy to receive the extra direction and are taking more pride in their jobs!”
– Theo from Grootbrak Pharmacy
In more recent months, we welcomed our Western Cape merchandiser, Ghamiem, to the WeCare team, and the good news is that we will have a dedicated merchandiser in KZN and PE within in the next two months.
Our merchandisers are very busy so make sure to call the Business Centre on 087 802 2621 today to schedule your free merchandising consultation!
National WeCare Manager
Email: email@example.com | Business Centre: 087 802 2621